Nishad Ramachandran joins Hansa Cequity as VP and head of digital experience

Nishad Ramachandran has joined Hansa Cequity as vice president and head of digital experience. Hansa Cequity, an integrated customer marketing and technology services company, is a part of the R K Swamy Hansa Group. Ramachandran was brought on board in May 2012.

S Swaminathan, chief executive officer, Hansa Cequity, said, “Our integrated customer marketing and analytics services has seen strong growth over the past year. For our growing roster of blue chip clients we enhance customer relationships and build customer value by applying data, analytics and insight-driven campaigns to every interaction. Nishad’s unique blend of digital strategy, creative and technology thinking for brands will help us enhance our digital solutions.”

Ramachandran's career spans over two decades; he was most recently with iContract (part of Contract Advertising) as vice president and head.

On his new assignment, Ramachandran said, “Hansa Cequity has invested in building a quality team of data scientists, customer strategists and marketing technologists. With the digital experience practice, we will truly leverage our promise of Customer Integrated Marketing (CIM) using digital data, mobile apps and analytics with powerful campaign ideas.”