The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
1 | 1 | DDB Mudra | Project X Project, Sonata, Brookefield AOR+Project, PlayStation, Daniel Wellington | 73.4 | 73.4 | 26 | |
2 | 2 | Wunderman Thompson | Roadster, Godrej Interio, STB, Nova Eyewear Solutions, Nutral | 36.2 | 36.2 | 42 | |
3 | 4 | MullenLowe Lintas Group | USV Private Limited, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com | 32.8 | 32.8 | 11 | |
4 | 3 | Ogilvy | Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project | 27.7 | 27.7 | 21 | |
5 | 5 | Leo Burnett | Bajaj Commercial AOR - LBM, Acko General insurance, Ensure Project - LBM, Amazon Repurchase AOR - Orchard, OCEAN DRINKS PRIVATE LIMITED Project - Orchard | 27.1 | Coke - Thums Up | 25 | 28 |
6 | 7 | Dentsu | Britannia Timepass | 14 | 14 | 5 | |
7 | 6 | McCann Worldgroup | MYNTRA Project, Mylan Retainer, COFFEE BOARD Project, Aqualite Project | 13.9 | 13.9 | 16 | |
8 | 44 | VMLY&R | Big Bazaar, SUD Life, Saffola Oils | 12.9 | 12.9 | 7 | |
9 | 9 | Publicis + Publicis Ambience | WeWork Project, Body Shop Project, Ebro Foods India, GPI - Cavanders, Wellman, Twitter Project | 7.4 | 7.4 | 10 | |
10 | 29 | L&K Saatchi & Saatchi | Prayagh Nutri, Casio, VFS Global | 7.6 | 7.3 | 8 | |
11 | 22 | FCB | Domino's Pizza | 6.7 | 6.2 | 2 | |
12 | 8 | Havas Worldwide | Citroën | 5.4 | 5.4 | 2 | |
13 | 10 | BBH | Audi | 6.7 | Playstation | 4.7 | 1 |
14 | 11 | Indigo Consulting | HSIL Ltd Project-Istrat, Valvoline Retainer - Istrat, Amazon, You Tube, ANI Technologies Pvt Ltd (OLA) | 4.2 | 4.2 | 11 | |
15 | 12 | Gozoop | IPL Franchise Kolkata Knight Riders (KKR), amanté digital | 4 | 4 | 2 | |
16 | 13 | Digitas | Jetwing Project, Nestle Health Sciences, Puma, Myntra Designs Private Limited | 3.6 | 3.5 | 7 | |
17= | 14= | BBDO | Bumble | 3.4 | 3.4 | 1 | |
17= | 14= | Famous Innovations | Monster | 3.4 | 3.4 | 1 | |
17= | 14= | Jack in the Box WW | Marico's Parachute Advansed Coconut Créme Oil | 3.4 | 3.4 | 1 | |
17= | 14= | TBWA | Hamleys | 3.4 | 3.4 | 1 | |
334.9 | 237 |
MEDIA AGENCY LEAGUE
Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
1 | 1 | Mindshare | Udaan, Mosons Extractions, Sebamed, Oxfordcaps, Hindware | 83 | 83 | 41 | |
2 | 2 | Lodestar UM | Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation LTD) | 22.6 | Zivame | 21.6 | 3 |
3 | 3 | Zenith | Honor Project, Hero Electronix | 15.4 | 15.4 | 3 | |
4 | 4 | Wavemaker | Muthoot Fin Corp, Mfine, Cure.Fit, ITC | 14.7 | 14.1 | 9 | |
5 | 5 | Madison Media | Marico, Marico Media | 13.7 | 13.7 | 1 | |
6 | 6 | Dentsu x | Food company | 7.5 | 7.5 | 6 | |
7 | 8 | Starcom | Ampere from Greaves Cotton Project, RealMe Mobiles, Adda 52, Zivame | 5 | National Geographic | 4.3 | 4 |
8 | 7 | Havas Media | British Council, Toto, Bajaj Alliance General Insurance, Accor Hotels (Arena Media - Delhi), Four Seasons Hotel Bangalore (Arena Media) | 4.3 | 4.3 | 5 | |
9 | 10 | MediaCom | ShareChat, Merck | 4.1 | 4.1 | 2 | |
10 | 9 | Lintas Media Group | RSH Global, Bal Raksha Bharat (Save The Children | 2.5 | 2.5 | 2 | |
11 | 12 | PHD | Singapore Airlines | 1.2 | 1.2 | 1 | |
12 | 11 | Carat | Manufacturing Company | 3.8 | Mosons Extractions | 0.9 | 2 |
13 | 13 | OMD MudraMax | Cardekho, Clearscore, 91SpringBoard | 4.1 | Lovely Professional University | -0.8 | 4 |
14 | 14 | Motivator | Honor | -11.5 | |||
160.4 | 83 |