The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | Project X Project, Bhima Jewellers, IT major | 36.7 | 36.7 | 16 | |
| 2 | 2 | VMLY&R | Oberoi Realty, New Horizon, HSBC Project | 23.1 | Bel Cheese | 23.1 | 41 |
| 3 | 3 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |
| 4 | 4 | The Womb | MPL, WheelsEMI | 12.9 | 12.9 | 2 | |
| 5 | 5 | Wondrlab | GROHE, American Standard, Veedol Project | 11.6 | 11.6 | 22 | |
| 6 | 16 | Ogilvy | JSW Group Project, Finolex Cables Project, National Payment Council of India | 10.8 | 10.8 | 11 | |
| 7 | 7 | Havas Worldwide | ITC Bingo, Awlencan Innovations India, Dabur Tea, Visual Wizard Acadamy | 7.5 | 7.5 | 16 | |
| 8 | 6 | MullenLowe Lintas Group | Waah Jobs, AkzoNobel Brands, UPSTOX | 7.2 | 7.2 | 8 | |
| 9 | 12 | McCann Worldgroup | TracFone Project, White Hat Jr. Project, Roche Project | 6.9 | 6.9 | 11 | |
| 10 | 8 | FCB | Lakme, Elle18 | 6.7 | IOCL (India Oil) Project | 5.4 | 2 |
| 11 | 10 | Wunderman Thompson | Metrodata Electronic Project, Macrotech Developers, Macrotech Developers Project | 4.6 | 4.6 | 16 | |
| 12 | 11 | Publicis + Publicis Ambience | Godrej Pro Clean, Ecolink Signify Project | 4.3 | 4.3 | 3 | |
| 13 | 9 | Leo Burnett | Udemy project | 4 | Fortis Healthcare | 4 | 13 |
| 14 | 71 | Dentsu | Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project | 5.3 | 3.7 | 10 | |
| 15 | 14 | BBDO | WhiteHat Education Technology, Bright Lifecare | 2.7 | 2.7 | 4 | |
| 16 | Span Communications | Directorate of Income Tax Social Media | 2 | 2 | 1 | ||
| 17 | iCubesWire | Ambience group | 2 | 2 | 1 | ||
| 18 | Verve Media | Venture Furniture | 2 | 2 | 1 | ||
| 19 | 41 | Chimp&Z Inc | Vinod Cookware | 1.3 | 1.3 | 1 | |
| 20 | Digital Refresh Networks | Kisan Konnect | 1.3 | 1.3 | 1 | ||
| 2021 (Jan-Mar) | 164.2 | 197 | |||||
| 2020 (Jan-Mar) | 85 | 83 | |||||
| YoY comparison | 93.10% | 137.30% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Wavemaker | Zydus Cadila Pharmaceutical,Perfetti Van Melle (Offline &Content), Zydus Heinz(Complan) | 17.7 | 16.1 | 10 | |
| 2 | 2 | MediaCom | Sony, Saridon | 9.5 | 9.5 | 2 | |
| 3 | 14 | Initiative | Cred | 8.6 | 8.6 | 1 | |
| 4 | 6 | Havas Media | Ola Group, MicromaxInformatics, Salarpuria Sattva,CG Foods India Digital Media | 8.1 | 8.1 | 4 | |
| 5 | 3 | Zenith | Urban Company, MamaEarth | 5.1 | 5.1 | 3 | |
| 6 | 7 | dentsu X | Finance client | 3 | 3 | 6 | |
| 7 | 4 | Starcom | Junglee Entertainment, Boat | 2.9 | 2.9 | 2 | |
| 8 | 5 | OMD | Cuemath, Pladis | 2.3 | 2.3 | 2 | |
| 9 | m/Six | Noise | 1 | 1 | 1 | ||
| 10 | 13 | Carat | Novocura Tech HealthServices | 0.5 | 0.5 | 1 | |
| 2021 (Jan-Mar): | 54.4 | 32 | |||||
| 2020 (Jan-Mar): | 26.2 | 22 | |||||
| YoY Comparison: | 107.40% | 45.50% |
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