The Social Street has appointed Navin Fernandes as managing partner to head its sports marketing offering.
Fernandes will be responsible for all the agency’s sports-related aspects. Prior to this he was with UBA (United Basketball India).
Mandeep Malhotra, founding partner and CEO, The Social Street, said, “Navin is an exciting addition to the TSS family. We are thrilled have him lead the charge of our expanding sports offering. He brings with him a valuable and unrivalled depth of experience in the sports and marketing arena. His high energy level and enormous talent aligns well with The Social Street’s vision for doing things differently.”
Fernandes added, “I’m really excited to be working with a young, dynamic and highly successful team at The Social Street. It’s exciting times for sports in India, we are now finally moving away from the tag of a cricket only nation to a multi-sport nation. In a field as vast as sports, it is Important to create value for all key stakeholders involved (Federations, team/league owners, brands, athletes & fans). I’ve had the privilege of working with some of the world’s most dynamic brands and it would be great to share some best practices with the team here in creating engaging and meaningful experiences for our partners across platforms and also help us be a part of building & developing a sporting culture in India.”
Earlier this year, The Social Street had announced a partnership with UK-based sports creative, design and brand agency Works.
