Advertising In-Depth
Rahat Kapur
Dec 02, 2024

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

Omnicom Media Group APAC CEO, Tony Harradine.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

JioStar launches influencer marketing platform JioStarverse

5 JioStar launches influencer marketing platform JioStarverse

GroupM restructures across Asia, Indonesia leadership impacted

6 GroupM restructures across Asia, Indonesia leadership impacted

India’s six-pack makes Cannes Lions shortlist jury cut

7 India’s six-pack makes Cannes Lions shortlist jury cut

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

8 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

10 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Related Articles

PHD appoints Eileen Ooi as APAC CEO
Media
Sep 10, 2024
Nikita Mishra

PHD appoints Eileen Ooi as APAC CEO

Want to add a major FMCG client to the roster in India: Tony Harradine
Advertising
Apr 18, 2023
Raahil Chopra

Want to add a major FMCG client to the roster in ...

OMG launches ecommerce practice in Apac
Digital
Oct 06, 2020
Staff Reporters

OMG launches ecommerce practice in Apac

OMG WTF is OAG?
Advertising
Sep 24, 2024
Maisie McCabe

OMG WTF is OAG?

Just Published

Moves and wins roundup: Week of 19 May
Advertising
1 hour ago
Campaign India Team

Moves and wins roundup: Week of 19 May

Our weekly roundup of the latest appointments and account wins news from Taboola, Zee Media, BPCL, SRV Media, and many more.

Plain? Predictable? Think again. B2B marketing is a hot potato
Advertising
2 hours ago
Jake Hird

Plain? Predictable? Think again. B2B marketing is a ...

Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.

Goafest 2025 reveals line-up of industry leaders and celebrities for the show
Advertising
2 hours ago
Campaign India Team

Goafest 2025 reveals line-up of industry leaders ...

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.

King and Raja, ever after!
Advertising
5 hours ago
Siddharth Raman

King and Raja, ever after!

Brand valuations of King Kohli and Mumbaicha Raja, Rohit will continue to rise despite their Test cricket retirement, say the Sportz Interactive officials.