Maxus Mumbai has been appointed the media agency of record for Parle Products Pvt. Ltd. Incumbent agency TME, Lodestar, Madison and Karishma (Lintas) took part in the pitch.
"We were quite keen to handle the account since sometime and our ability to integrate the traditional and new media through 'Relationship Media' approach found favour. Proud to have Parle amongst our prestigious clientele and we would love to partner them in their future growth," said Ajit Varghese, managing director, Maxus India.
The agency's roster of clients includes Vodafone, Nokia, TataSky, Hero Honda, Dabur, Perfetti, Titan, Bajaj Allianz, Fiat, Seagrams, etc. among others.
Maxus Mumbai bags Parle
Maxus Mumbai has been appointed the media agency of record for Parle Products Pvt. Ltd. Incumbent agency TME, Lodestar, Madison and Karishma (Lintas) took part in the pitch."We were quite keen to handle the account since sometime and our ability to integrate the traditional and new media through 'Relationship Media' approach found favour. Proud to have Parle amongst our prestigious clientele and we would love to partner them in their future growth," said Ajit Varghese, managing director, Maxus India.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
From niche to mainstream: The rapid rise of the ...
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
Why international airlines want a piece of Air ...
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Interactive Avenues and Chhanv Foundation join ...
The campaign leverages a social media viral trend to raise awareness and funds for the 'Sheroes Hangout Cafe'.
Culture, connection and communication: Thriving ...
As the push to stand out becomes even more critical in a concentrated public relations landscape, Mint+Milk PR's Komal Rukhana gives brands four helpful tips on how to navigate and shine amongst the clutter.