Maars Communicates named strategic communications partner for Rose Audio Visuals

Maars Communicates has been appointed as the strategic communications partner for Rose Audio Visuals, the creative studio led by filmmaker and producer Goldie Behl. The mandate covers overall communications strategy, brand positioning and media relations for the studio as it continues to expand its footprint across entertainment and advertising-led content.

Goldie Behl brings over 25 years of experience across India’s film, television and digital entertainment ecosystem. As founder of Rose Audio Visuals Pvt. Ltd., Behl has overseen the studio’s evolution from feature films and television programming to OTT content, branded entertainment, podcasts and short-form storytelling. His body of work reflects a focus on format innovation, talent development and audience-relevant narratives across platforms.

Rose Audio Visuals made its debut with Angaaray, starring Akshay Kumar and Nagarjuna. The banner subsequently produced films including Bas Itna Sa Khwaab Hai, Drona, London Paris New York and I Me Aur Main. Under Behl’s sole leadership, the studio has continued to diversify its offerings, extending into advertising content and audio-led storytelling. Its audio division, RosePod, recently launched season 2 of The Happy Pawdcast, further strengthening its presence in the podcasting space.

Maars Communicates will work closely with Rose Audio Visuals to support its communication requirements as the studio scales its creative output across formats. The partnership is aimed at sharpening the studio’s public narrative while aligning its content milestones with consistent media and stakeholder outreach.

Founded by siblings Mausam Shah and Aayush Shah, Maars Communicates has built a portfolio across strategic storytelling, brand reputation management and media relations. The agency currently manages communications for more than 50 retainer clients across sectors including entertainment, technology, lifestyle, corporate and the creator ecosystem.

Its work in the entertainment and content space includes communications for several established directors and writers such as Neeraj Pandey, Siddharth P Malhotra, Aditya Sarpotdar and Sneha Desai. The agency has also supported IVM Podcasts, working on launches for shows including What The Hell Navya, Chithiyaan by Gajraj Rao and Serving It Up With Sania hosted by Sania Mirza. In addition, Maars Communicates has handled communications for Birla Social Impact Initiatives, including Mpower, Ujaas and Adveaitesha, focusing on purpose-led outreach in mental health, women’s health and social development.

Mausam Shah brings over a decade of experience in communications, with previous work including the launch of MX Player, campaigns for the Lux Golden Rose Awards and execution of intellectual properties for Event Capital such as WindMill Festival and PetFed. She has also led communication mandates for brands including R for Rabbit and several AI-driven companies.

Commenting on the appointment, Mausam Shah, founder and director – pr, Maars Communicates, said, “Rose Audio Visuals has been a pioneer in shaping modern Indian storytelling across formats. Their vision aligns closely with the kind of purposeful, future-facing narratives we believe in at Maars Communicates. We are excited to craft compelling communication strategies that strengthen the brand’s voice and deepen its cultural relevance.”

Aayush Shah, founder and director – digital and business development, Maars Communicates, added, “This partnership is an opportunity to contribute to a content powerhouse that is constantly evolving and experimenting with new formats. At Maars Communicates, our goal is to build impactful storytelling and brand resonance, and we look forward to driving integrated communication that supports the studio’s ambitious creative roadmap.”

The partnership reflects Rose Audio Visuals’ focus on structured brand communication as it continues to operate across films, digital content and audio storytelling, while reinforcing Maars Communicates’ growing presence within the entertainment and creator economy.