Lowe Lintas has been empanelled by Himachal Pradesh Tourism after a multi-agency pitch. The agency will manage aspects such as planning events, exhibitions and launches apart from the mainline advertising duties. The account will be headed by Rajeev Hajare, vice president at the agency.
Charles Cadell, chief executive officer, Lowe Lintas, said, “We are very happy to partner with Himachal Pradesh Tourism to promote the state and its myriad tourism offerings. The brief is vast and challenging and we look forward to partnering with them to help boost visitor arrivals and create awareness about the destination.”
Lowe Lintas empanelled for Himachal Pradesh Tourism
Lowe Lintas has been empanelled by Himachal Pradesh Tourism after a multi-agency pitch. The agency will manage aspects such as planning events, exhibitions and launches apart from the mainline advertising duties. The account will be headed by Rajeev Hajare, vice president at the agency.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
OpenAI strikes deal with Reddit to scrub content ...
The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.
Virtue Worldwide appoints Sumbul Khan as business ...
Bringing two decades of experience to the role, Khan was most recently senior VP for account management at MullenLowe Group.
Asia-Pacific Power List 2024: Anuja Mishra, Honasa ...
A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.
Italian skincare brand Rilastil enters India, hunts ...
Campaign understands from sources that Rilastil intends to hire a digital agency in phase two of its launch starting in July.