Campaign Staff
Feb 12, 2018

Gunn 100: What makes the top 10 campaigns list?

Award winning Indian ads fail to find a spot in the top 10. In the Asia-Pacific region, Clemenger and Colenso BBDO, Saatchi & Saatchi Sydney and BBH Singapore represent the region on Gunn Report's list of the 10 most-awarded campaigns.

Gunn 100: What makes the top 10 campaigns list?

Clemenger BBDO Melbourne's 'Meet Graham' tops the Gunn Report's list of the top 10 most-awarded campaigns of 2017, in Warc's Gunn 100 report, issued this morning.

Colenso BBDO Auckland ('Child replacement program'), Saatchi & Saatchi Sydney ('Landcruiser emergency network') and BBH Singapore ('Nike unlimited stadium') also appear on that list. Clemenger BBDO and Colenso BBDO also made the top 10 'best creative agencies' list, at seventh and 10th, respectively. 

Elsewhere:

  • BBDO comes out on top of the 'best creative agency network' ranking.
  • Nike is at the top of the 'best creative brands'.
  • Volkswagen leads the 'best creative advertisers' list, on which Samsung (7) is the only APAC-based brand.
  • Omnicom tops the 'best creative holding companies' list.
  • Australia (3), Japan (7) and Thailand (10) represent Asia-Pacific on the list of the 'most creative countries'.

The Gunn 100 rankings are based on more than 40 of the world's most important international, regional and national creative awards shows.

The full results appear below:

Top 10 world's most creatively awarded campaigns

Rank Campaign title Brand Agency Points
1 Meet Graham Transport Accident Commission Clemenger BBDO Melbourne 684
2 Fearless Girl State Street Global Advisors McCann New York 395.6
3 Child Replacement Programme Pedigree Colenso BBDO Auckland 302.3
4 Evan Sandy Hook Promise BBDO New York 300.7
5 Endless Possibilities Getty Images AlmapBBDO Sao Paulo 294.4
6 The Field Trip to Mars Lockheed Martin McCann New York 286.9
7 We're The Superhumans Channel 4 Paralympics 4Creative London 262.9
8 Landcruiser Emergency Network Toyota Saatchi & Saatchi Sydney 256.3
9 Nike Unlimited Stadium Nike BBH Singapore 254.1
10 Like My Addiction Addict'Aide BETC Paris 247.9

Top 10 world's best creative agencies

Rank Agency Location Points
1 AlmapBBDO São Paulo, Brazil 786.4
2 BBDO New York, USA 688.3
3 Dentsu Tokyo, Japan 651.1
4 adam&eveDDB London, UK 615.8
5 McCann New York, USA 605.9
6 Wieden+Kennedy Portland, USA 603.5
7 Clemenger BBDO Melbourne, Australia 603.1
8 BETC Paris, France 493.3
9 DAVID Miami, USA 488.6
10 Colenso BBDO Auckland, New Zealand 382.3

Top 10 world's best creative agency networks

Rank Network Points
1 BBDO Worldwide 4256.4
2 McCann Worldgroup 2940.8
3 Ogilvy & Mather 2928.5
4 DDB Worldwide 2344.6
5 Leo Burnett 1593
6 TBWA Worldwide 1540.5
7 J. Walter Thompson 1401.6
8 Y&R 1396.7
9 Saatchi & Saatchi 901.9
10 Wieden+Kennedy 864

Top 10 world's best creative holding companies

Rank Holding company Points
1 Omnicom Group 8891.5
2 WPP 7062.6
3 Interpublic Group 4511
4 Publicis Groupe 4114.4
5 Dentsu 1056.8
6 Havas Group 863.3
7 Hakuhodo DY Group 785.9
8 MDC Partners 551.8
9 BlueFocus Communication Group 331.1
10 Accenture 79.6

Top 10 world's best creative brands

Rank Brand Sector Points
1 Nike Clothing & Accessories 820.5
2 Volkswagen Automotive 650.3
3 IKEA Retail 639.1
4 Getty Images Business & Industrial 503.9
5 McDonald's Retail 469.7
6 Audi Automotive 429.2
7 Burger King Retail 422.8
8 Snickers Food 417.1
9 Adidas Clothing & Accessories 398.9
10 Netflix Media & Publishing 383.6

Top 10 world's best creative advertisers

Rank Advertiser Location Points
1 Volkswagen Group Germany 1097.3
2 Mars USA 1023.4
3 Nike USA 835
4 Procter & Gamble Germany 759.3
5 IKEA Sweden 743.6
6 Samsung South Korea 606.3
7 Heineken Netherlands 515
8 The Carlyle Group USA 508.5
9 Alphabet USA 489.5
10 Restaurant Brands International USA 483.7

Top 10 world's most creative countries

Rank Country Points
1 USA 8657.2
2 UK 3259.9
3 Australia 2710.7
4 Germany 2089.3
5 France 1978.6
6 Brazil 1637.0
7 Japan 1632.4
8 Argentina 1152.3
9 Thailand 1045.7
10 Canada 1033.3

 

Source:
Campaign India

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