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WPP unveils Wavemaker as name of merged MEC-Maxus agency
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Sep 06, 2017

WPP unveils Wavemaker as name of merged MEC-Maxus ...

Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM, said global CEO, Tim Castree

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No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn
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Jun 27, 2017

No-one is feeling comfortable in media agencies, ...

No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.

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Vivendi to buy Bollore's 60% stake in Havas in €2.3bn swoop
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May 12, 2017

Vivendi to buy Bollore's 60% stake in Havas in ...

Havas said part of the motivation for a sale is that it is "threatened by increasing competition from companies coming from other sectors" and maintained Vivendi "wishes to preserve jobs".

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Starcom wins Merck's global media mandate
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Jan 24, 2017

Starcom wins Merck's global media mandate

Mandate includes India

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Global: Starcom wins Fiat media
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Dec 23, 2016

Global: Starcom wins Fiat media

Mandate covers 30 markets including India across Apac and EMEA

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Publicis Media does best out of Mars' £400m media review
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Dec 23, 2016

Publicis Media does best out of Mars' £400m media ...

Starcom to handle the brand in India and Germany

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