Grey India has appointed Bindu Sethi as the national planning director. Sethi (pictured) comes with 20 years of experience in providing brand strategies and solutions. In her new role, she will focus on building strategic and 360 degree capabilities with the servicing teams and also build a strategic department that will lead Grey India with thought leadership. Sethi began her career at the Indian Market Research Bureau (IMRB): New Delhi as a research trainee and went on to become an executive committee member at Hindustan Thompson Associates (now JWT).
Jishnu Sen, COO Grey India said, “Improving the quality of our product, both strategic and creative is one of my highest priorities. To this end, convincing a star like Bindu to join our movement is a coup that will benefit us and our clients hugely”.
Sethi commented, “The challenge of creating a strategic culture at Grey is attractive and possible since the intent is right. I was pretty clear that I would go back to full time work only if I found a team that would want to do it right...this Grey team is one that wants to do just that”. She added, “Consumer and strategic thinking should be at the center stage of all that we do, it should be at the cultural core of Grey, with the purpose to free creative to take all the leaps that they want. Focused strategy and deep consumer insight unshackles, then the entire team approaches their individual tasks creatively”.
