The sixth Remmy (Recruitment & Marketing) Awards, an initiative by Ascent, honoured advertisements that have carved a niche for themselves in the area of recruitment advertising. The award ceremony was held on 15 March 2012 in Mumbai.
Dentsu Creative Impact was the big winner of the night, bagging awards for its client Indian Navy in the categories Services, Best Headline, Best Campaign and the Grand Prix.
First runner up was DDB Mudra Max for its client Skol Breweries in the categories Best Art Direction, Best Copy and Best Headline.
OTS Advertising picked up awards in the categories Services, Best Copy and Best Headline for its own ad.
The jury comprised Priti Nair, founder, Curry Nation; Rahul Taneja, senior vice president and head - corporate human resources, Essar Investments Ltd; Madhavi Lall, regional head - HR, India and South Asia, Standard Chartered Bank; Rahul Ghotak, director – HR, Capita India Pvt. Ltd; Rajesh Kejriwal, chief editor and publisher, Kyoorius Exchange and Vikram Gaikwad, partner and ECD, Creativeland Asia.
The consolidated list of winners in the course of the night was:
BPO: Paradigm Plus Marketing Communications for its client Wipro BPO
IT & Telecom: JWT Mindset Advertising for its client ADP Pvt. Ltd.
Manufacturing, Engineering & Construction: Clarity Advertising for its client Larsen and Toubro; Mudra Advertising for its client Skol Breweries; Euro RSCG India for its client Nirmal Lifestyle
BFSI: Cartwheel Creative Consultancy for its client Kotak Mahindra Bank
Services: Dentsu Creative Impact Pvt. Ltd. for its client Indian Navy; Joshbro Communications for its own ad; OTS Advertising for its own ad
Human Resources Function: Saatchi & Saatchi Focus for its client Infosys
Best Art Direction: DDB Mudra Max for its client Skol Breweries Limited
Best Copy: OTS Advertising for its own ad; DDB Mudra Max for its client Skol Breweries Limited
Best Headline: Dentsu Creative Impact Pvt. Ltd. for its client Indian Navy; DDB Mudra Max for its client Skol Breweries Limited; OTS Advertising for its own ad
Best Campaign: Dentsu Creative Impact Pvt. Ltd. for its client Indian Navy
Grand Prix: Dentsu Creative Impact Pvt. Ltd. for its client Indian Navy
