Dennis Publishing has formed a 50:50 joint venture with Media Transasia to form a new entity called Dennis Media Transasia India. The newly formed entity is looking at expanding in the Indian publishing market with a number of new print and digital titles in the next few months.
James Tye, CEO, Dennis Publishing, says the company is bullish on the digital front and is looking at the launch of a digital brand in the next six months in India. Tye said he could not reveal the name of the digital title, as of now.
He added, "Besides our print titles, we have a very strong digital portfolio. In the UK, 40% of Dennis Publishing's revenues comes from digital. While in India, digital penetration may be low, we believe in building our digital expertise in a market early on and are confident that doing so now in the Indian market, will hold us in good stead."
It may be recalled that Dennis Publishing and Media Transasia had launched Maxim in the country in 2005, under a license agreement. Dennis publishes magazines like Maxim, Men's Fitness, evo and Monkey in the international market.
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