Zee TV and Sony register drops in viewership
In Week 13, a week that included the India-Australia quarterfinal, Colors managed to inch closer to STAR Plus. Colors rose 15 GRPs this week to 272, while STAR Plus fell 14 GRPs to 291.
Zee TV fell 20 GRPs to 187, while Sony dropped by 24 GRPs to 159.
Sab TV stayed at 136 GRPs, the same as last week, while Imagine rose 8 GRPs to 81.
The above figures are TAM, HSM, CS4+.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.
As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
