Citizen Dentsu, Dentsu India’s specialized division for social communications is partnering the Government of Delhi for the latter’s campaign against child exploitation, 'Time for Change'.
'Time for Change' is a joint venture of the Department of Women and Child Development and Labour Department, Government of NCT of Delhi. As part of this association, Citizen Dentsu has conceived and developed a 360-degree, multimedia social welfare campaign to create greater awareness about children's rights in general and against child labour in particular.
The campaign was inaugurated by chief minister of Delhi, Sheila Dikshit in the capital on the occasion of Universal Children’s Day on Friday, November 20, 2009.
Sandeep Goyal, chairman, Dentsu India said, "Targeted at employers and the public at large, ‘Time for Change’ strives to generate mass empathy, inspiring citizens to become a change agent and curb child exploitation. Given Citizen Dentsu’s expertise in the realm of social communication, we are delighted to work closely with the Government of Delhi towards making Delhi, a city free of child labour."
Citizen Dentsu partners Delhi govt for anti child labour campaign
Citizen Dentsu, Dentsu India’s specialized division for social communications is partnering the Government of Delhi for the latter’s campaign against child exploitation, 'Time for Change'.'Time for Change' is a joint venture of the Department of Women and Child Development and Labour Department, Government of NCT of Delhi. As part of this association, Citizen Dentsu has conceived and developed a 360-degree, multimedia social welfare campaign to create greater awareness about children's rights in general and against child labour in particular.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Nespresso to launch in India by late 2024
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Netflix reports strong Q1 growth but is it painting ...
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
WPP blames Pfizer loss and tech client cuts for ...
In contrast, Publicis, Omnicom and IPG all increased their revenues.
Panasonic nurtures next generation of reporters in ...
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.