Campaign India Team
Aug 24, 2023

Casio gets Shubman Gill as brand ambassador

Will endorse the G-Shock range

Casio gets Shubman Gill as brand ambassador
Casio India has announced the appointment of Shubman Gill as brand ambassador of its G-Shock range.
 
Through Gill Casio aims to connect with gen Z and millennials in India. 
 
According to a statement from Casio, his pursuit of sporting triumphs echoes the brand's philosophy of ‘absolute toughness’. 
 
Hideki Imai, managing director, Casio India, said, "We are delighted to welcome Shubman Gill to the global G-Shock family. His inspiring persona and unwavering determination resonate strongly with G-Shock's values, making him the perfect embodiment of our 'spirit of toughness.' Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up." 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Gen AI has created an 'iPhone moment': Coca-Cola's ...

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.

5 hours ago

Moves and wins roundup: Week of 29 April

Read all the latest news from the marcomms world including updates from Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.

5 hours ago

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

6 hours ago

When creativity clashes: The ongoing battle for IP ...

SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.