The last date for sending in inputs for the Campaign India Agency Report Card (ARC) 2013, is 17 January 2014.
As detailed in the last issue of the magazine, this year's ARC will include, besides creative and media agencies, digital, specialist and PR agencies. Any agency in the space of marketing communications wishing to participate must share details requested to them for publication. These would be on (in less than 1000 words cumulatively):
1. Business growth in CY 2013, as a percentage
2. Accounts won (Projects, Retainers)
3. Account lost (Projects, Retainers)
4. Top level changes (Entries, exits, elevations, shifts)
5. Talent initiatives and retention (with head-count)
6. Innovations (including tools, technology, processes)
7. Key achievements and high points (from an identified spokesperson)
8. Best campaigns (maximum of 10)
9. Awards and industry contribution
Send in your responses to [email protected]
(Last date for sending inputs has been extended based on requests from multiple agencies. Change effected in this story to reflect revised deadline, on 13 January 2014.)
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