Ashwin Gedam to head marketing and comms at Xpress Money

Money transfer brand Xpress Money has announced the appointment of Ashwin Gedam as vice president, global marketing and communications. He will be responsible for the overall brand, marketing and communication aspects globally.

Gedam moves from ICICI Bank, where he headed the corporate brand function for seven years, informed an Xpress Money statement.

Sudhesh Giriyan, VP and business head, Xpress Money, said, “We are very pleased to have such a seasoned and successful marketer join our team. Under the leadership of Ashwin Gedam and with our hands-on team of professionals globally, we look to scale new heights and move closer to our vision of being present in every country across the globe by the end of 2015. I look forward to the rich experience and knowledge that Ashwin brings along, that will add immense value to our organisation and we wish him all the very best”.

Gedam said, “I am very excited to be a part of this skilled team which has taken the brand from strength to strength in the past; I look forward to continuing this growth momentum further for Xpress Money. It is a very challenging role, with new geographies, new customers and new services that we need to address, and I am certain that in the future we will be able to deliver a stronger brand and bring more value for the customer every time he/she chooses to use our services over another. It is a competitive market, but that’s what makes it more exciting.”

Gedam has spent 16 years cumulatively in advertising, banking and financial services. Prior to ICICI Bank, he has worked with BRICS Securities, Kotak Securities and Draftfcb-Ulka (now FCBUlka).