Ashok Cherian joins TikTok as head of marketing in India

TikTok has announced the appointment of Ashok A Cherian as marketing head in India. Cherian joins TikTok from Aditya Birla Group's Applause Entertainment.    

 

Nikhil Gandhi, India head, TikTok, said, "We are excited to have Ashok onboard to lead TikTok’s brand building journey and marketing efforts in India. Ashok's appointment further strengthens our local leadership team, which is committed to ensuring structured growth and providing an exciting and safe in-app experience to our users. With his extensive experience spanning over 20 years, I believe he will add immense value in building our brand salience across stakeholders in the country.”

 

Cherian said, “I am delighted to join TikTok and excited at the opportunity to be a part of this team. TikTok has democratised content creation and redefined the way people create and share short-video content. I look forward to leveraging my past experience in the content and entertainment industry to further build the brand love and bring joy to our users in India."

 

He has also worked with Smaash Entertainment, MTV Works, UTV, Open Kimono, Naked Communications and Just Another Magazine.