22feet Tribal Worldwide has appointed Amrit Panigrahi to lead its transformation consulting and technology practice. Panigrahi will 'work closely' with Preetham Venkky, president, 22feet Tribal Worldwide and CDO, DDB Mudra Group.
He moves from KPMG where he was assistant manager, digital transformation.
Venkky said, “What started in 2019 as a vision to bring in newer paradigms of innovation by hiring the right people is coming together beautifully. We’ve brought in diverse talent that have worked beyond the traditional agency ecosystem. I’m thrilled to have Amrit join the team who will help our clients’ grow their digital presence and strategies to not just weather the current COVID-19 situation, but also develop long-term digital capabilities using technology, data, and automation. The goal is to help brands rapidly transcend through the stages of digital marketing maturity and achieve personalised execution for single-customer based marketing outcomes.”
Panigrahi said, “In my experience, over 80% of CEOs believe that the ever-surging digital economy will impact their industry, but less than 30% have or are executing on their digital strategy. It's an exciting opportunity to offer creative tech solutions to a robust roster of brands from traditional businesses, to offline-first brands that are on the cusp of digital transformation, to digitally native ones. Digital transformation is no longer about the big beating the small, it’s about the fast beating the slow.”
