AME adds three new strategy categories; now called Asian Marketing Effectiveness and Strategy Awards

The Asian Marketing Effectiveness awards has added three new strategy categories to its awards. With that development, the awards will now be called The Asian Marketing Effectiveness and Strategy Awards.

The three strategy sections added will be Digital Strategy, Data & Analytics and Media Strategy.

Each of these three new sections will have its own jury president and jury, which will judge alongside the Effectiveness jury, bringing the total number of juries and their presidents to four.

On the development, Terry Savage, chairman, Lions Festivals, said, “The Asian Marketing Effectiveness awards are the most important in the region, and it seems fitting that together with Effectiveness, Strategy is also recognised alongside these important accolades, making winning an AMES even more significant when honouring the best work in the region. By including Strategy at these awards, we are highlighting the increasingly important role it plays in today’s business. Data and Analytics likewise now have a platform to award excellence and the addition of these three sections enhances AME’s to even greater levels."

Entries for the awards will open on 17 December 2013 and will close on 7 March 2014. This year the awards presentation will relocate from Shanghai to Singapore. Winners will be announced on 29 May 2014 at the St Regis Singapore.

The AMES are organised by the joint venture between Lions Festivals and Haymarket Media Asia.