Prasad Sangameshwaran
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India's top local brands
Local brands tend to cool off, but their story is far from over.
Tech dominates India's top 100 brands, FMCG names ...
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
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'We are now getting to see an unapologetic form of ...
Santosh Desai, MD and CEO, Future Brands, explains how India's being culturally influenced by apps such as TikTok
Why First Direct Bank hired caretakers and ...
In an interaction with Campaign India, Dr Susanne O'Gorman, global customer experience domain lead, Kantar and Soumya Mohanty, managing director, North and chief client officer, insights division, Kantar India, talk about the top trends in customer experience globally and what Indian companies can learn from it.
Most advertised brand in the ICC World Cup is not ...
Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots
How the TikTok activists are disrupting entertainment
Stefan Heinrich, marketing director, US, TikTok and two of the content creators on the platform, Anna O'Brien and Andrea Okeke speak about the need for authenticity on the TikTok platform as the Gen Z is watching everything
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