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Opinion: Branding by accident
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May 17, 2017

Opinion: Branding by accident

Everyone knows that misplaced ads can be counter productive. Still, why are so many examples showing up?

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Programmatic will have to embrace transparency
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May 09, 2017

Programmatic will have to embrace transparency

An interview with Moat's Jonah Goodhart on the challenges for measurement of the digital media

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Opinion: Those were the days
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May 02, 2017

Opinion: Those were the days

In Greek, 'nostalgia' is the suffering caused by an unappeased yearning to return. This writer has been experiencing some of that over the extended weekend.

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Opinion: Slumdogs and their pedigree
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Apr 25, 2017

Opinion: Slumdogs and their pedigree

Every time this writer visited slum pockets, their evolving consumer behaviour has never failed to surprise him

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'Leading Indian advertisers shared their growing concern on media transparency': Stephen Broderick
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Apr 20, 2017

'Leading Indian advertisers shared their growing ...

'Clients are eager to know more about the black box of media trading incentives,' says the CEO and managing partner of Firm Decisions Global

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Amul chief has a word of advice to Patanjali
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Apr 18, 2017

Amul chief has a word of advice to Patanjali

R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.