It was close, but Ogilvy & Mather (and Soho Square) edged past Mullen Lowe Lintas Group (MLL) this April, in our view.
MLL's work on Surf Excel, Tanishq and Paper Boat ensured that they were in the race till the very end, Not to forget the Apac Effie 'Agency of the Year' title, and the Honda BR-V win.
But Ogilvy & Mather's campaigns for Dainik Bhaskar (Zidd), the 'Super' series for Vodafone, and lovable work on Tata Sky, puts the agency in the spotlight.
O&M Mumbai also was awarded the second best office globally according to the Effie Effectiveness Index, a list in which Mullen Lowe Lintas Mumbai stood fifth.
Ogilvy was among only three Indian agencies to strike Gold at the Apac Effies 2016, where BBDO India took the lone Grand Prix besides three Golds. The agency in the spotlight has a chance to add to its metal tally this year, with 29 shortlists at AMES and three at D&AD.
Other recognitions in the month included three awards at the Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS).
Soho Square was in the news too, bagging the creative mandate for Nicotex, besides doing a couple of films.