Campaign India Team
Jul 22, 2010

Aamir Khan leads Filmfare's Power List

Filmfare's latest issue will chronicle the people who wield the most power in the film industry in 2009. Continuing the trend of male actors dominating the top spots, Aamir Khan was perceived as the man exercising the most power in the industry, on the basis of his back-to-back hits.  According to Jitesh Pillaai, editor, Filmfare, “Power has different forms. It is the same power that creates illusions. That creates images. That provides the swagger… but Power lasts only as long as you keep providing it. The last word rests with the audiences.”

Aamir Khan leads Filmfare's Power List

Filmfare's latest issue will chronicle the people who wield the most power in the film industry in 2009. Continuing the trend of male actors dominating the top spots, Aamir Khan was perceived as the man exercising the most power in the industry, on the basis of his back-to-back hits.
 
According to Jitesh Pillaai, editor, Filmfare, “Power has different forms. It is the same power that creates illusions. That creates images. That provides the swagger… but Power lasts only as long as you keep providing it. The last word rests with the audiences.”

Research was outsourced to AC Nielsen ORG MARG. The poll was conducted through what is said to be a completely confidential process, and the the respondents included actors, actresses, directors, producers, writers, distributors, singers, music composers, cinematographers, art directors, choreographers, editors, sound recordists and assistant directors. The results were arrived at on the basis of parameters like work done in a certain year, the ability to get a project off the starting tracks, ability to create wealth for others, the ability to choose the projects of their choice and the ability to influence the box office.
 
This year, financiers, distributors and exhibitors were divided into independent categories. Also, the category of Maestros was done away with. However, lyricists were included in the music category.
 
 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Four PR lessons from the Kendrick Lamar—Drake beef

Communicators can learn something from how the two rap stars addressed accusations against them.

1 hour ago

Dream11's Vikrant Mudaliar on why India could lead ...

The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.

2 hours ago

Over 50% of retention marketers are integral to ...

The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.

20 hours ago

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.