Organisers of the Cannes Lions International Festival of Creativity have announced shortlists in five categories on day two of the festival.
Indian entries accounted for a total of 18 shortlists across these. DDB Mudra (four) and Creativeland Asia (four) led the tally followed by Early Man Film (three) and Ogilvy (three).
Brand Experience and Activation
DDB Mudra's 'Project Free Period' for Johnson & Johnson earned two shortlists in this category.
FCB India and Ogilvy got one each for 'Sindoor Khela' (The Times of India) and Sakhi (Vodafone) respectively.
Creative e-commerce
McCann Worldgroup India got both the Indian shortlists in this category for its entry 'Sweet Change' for Paytm.
Entertainment Lions for Music
DDB Mudra's Seude Gully for Puma earned India two shortlists in this category.
Film Craft
A total of seven Indian entries made the cut in this category. Three of these came for Early Man Film's 'The Story of Kaveri' for Reforestindia.in.
Ogilvy had two for 'World's Most Honest Tourism Film' for MP Tourism Development Corporation.
J. Walter Thompson also had one for 'Times Spark: A Salaam to Kalam' for The Times of India.
Electric Dreams Film Company Mumbai bagged a shortlist for 'Paro' HP Printer, Palo Alto USA.
Industry Craft
Creativeland Asia's entries titled 'Pattachitra' and 'Madhubani' for Mercedes Benz got two shortlists each in the category.
No Indian entry made the cut in the 'Digital Craft' and Entertainment category.
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