Watch the ad film conceptualised by M&C Saatchi Stockholm here
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New format adds motion with 3D scrolling to conventional static advertisements.
Bidon has been global chief executive at Nexus since April 2022.
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
Urban Company’s latest ad gently exposes the quiet classism lurking behind ‘dignity of labour’ talk in India’s service economy.
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