Campaign India Team
May 06, 2014

Gurjeev Singh to head Star India’s international business

Prior to this, he was COO of MediaPro.

Gurjeev Singh to head Star India’s international business
Star India has announced the appointment of Gurjeev Singh as the head of its International business.
 
Prior to this, he was MediaPro’s COO. He will move to Star International once the transition of MediaPro is complete.
 
“The international business has huge growth potential which has not yet been fully tapped and we believe Gurjeev will add tremendous value to the organization and will build on the foundations that have been put in place and take the International business to new heights,'' Sanjay Gupta, COO, Star India, said adding, "Gurjeev shares our values and our focus on the business and he has proved to be an extraordinary leader throughout his stint with Star and its ventures.”
 
Singh said, “I am looking forward to be back into Star’s fold and delighted with the opportunity to expand our global footprint. Star is uniquely placed to drive aggressive growth in the international markets based on its great content advantage.”
 
Prior to his role at MediaPro, Singh has had stints with ESPN Star Sports, where he handled various roles in sales, marketing and distribution of the channels in South Asian countries, Set Discovery & Star Den Media Services.
Source:
Campaign India

Related Articles

Just Published

3 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.