IBS Unified won the Big Idea Chair for its work ‘Hypersonal Personalisation – the world’s first CRM powered display campaign’ for Tata Docomo at the Yahoo Big Idea Chair Awards 2013.
The awards ceremony was hosted in Mumbai on 18 December.
Viacom18 bagged Gold in the Digital 360 Degree category for its entry MTV Roadies X.
Ogilvy & Mather’s entry for Indian Red Cross Society won Gold in the ‘Best Use of Social Media’ category.
GroupM’s Gold came in the Best Use of Technology category for the agency’s work on Heineken (Inner Voice).
PHD Network’s work for Hindustan Unilever Limited titled ‘Ramp Ready Hair’ bagged a Gold in the Best Content Marketing Award category.
Indigo Consulting scooped a Gold in ‘The Best Use of Mobile Advertising’ for the agency’s work for World Health Organisation.
Along with the Big Idea Chair, IBS also bagged a Gold for their ‘Hyper Personalisation’ campaign for Tata Docomo.
IProspect Communicate 2 also bagged Gold at the awards. The agency’s Gold came in the ‘Best Use of Search’ category for client Cleartrip.
Complete list of winners:
Yahoo Big Idea Chair (Flagship Award)
Hyper Personalization: The Worlds first CRM Powered Display Campaign
Digital 360 degree Award
MTV Roadies X
Cadbury India Ltd.
India Plays BQC
Cadbury India Ltd
Cadbury Celebrations Songs for Sisters
Best Use of Social
Indian Red Cross Society
Blood Search Made Easy - Red Cross
Ogilvy & Mather Pvt.Ltd.
Contract India Pvt. Ltd
Made By You
Best Use of
Heineken - Inner Voice
United Spirits Ltd.
DDB Mudra Group Mumbai
Mathrubhumi- Club FM
World’s first ON Demand WEB Radio Station Created inside a Banner
Hindustan Unilever Ltd.
Ramp Ready Hair
Perfetti Van Melle India Pvt. Ltd.
Best Use of Mobile
World Health Organization - India
Donate your caller tune
Indigo Consulting & Leo Burnett
Tata Sky Limited
8 PM Match v/s 8 PM Traffic
Colgate Palmolive (India) Ltd
How Colgate turned the Maha Kumbh Mela into the Maha Tech Mela
Best Use of Display
Hyper Personalization The Worlds first CRM Powered Display Campaign
Mathrubhumi Printing and Publishing Co.Ltd
Best Online Video
Cadbury Bournville - Mall Proposal
Axis Bank - You Decide
Best Use of Search
Wizard of API
Iprospect Communicate 2
Dynamic exchange rates
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