Shepherd and Gostelow will be responsible for guiding the creative efforts of the Digitas and Razorfish teams across the region, while leading the creative direction of brands including Intel, Delta, Lenovo, Moet Hennessy Asia Pacific and DHL and new business acquisitions.
Vincent Digonnet, president, Asia Pacific, said, “The Digitas and Razorfish international hub in Hong Kong is growing robustly as our global client roster expands. Ian and Goz’s appointment, based in Hong Kong, delivers our clients first hand exposure to two world class brand stewards with a track record of delivering powerfully effective campaigns that have evolved global businesses. We are very proud to have this long-standing creative partnership lead our already established creative teams.”
“During 2011/12 we got a real taste for working in the region getting to know some forward thinking brands and extremely creative people. So when Erik asked us to join his team at Digitas/Razorfish in Hong Kong it was probably one the quickest and easiest decisions we ever had to make," Shepherd and Gostelow said in a statement announcing their move.
The duo joined forces over 20 years ago. They will report to Erik Hermanson, senior vice president global accounts, and be based in the Hong Kong office of Digitas and Razorfish.
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