Weekend fun: Call of Duty Black Ops II promotion

In case you haven't seen it yet, watch the trailer directed by Guy Ritchie

Weekend fun: Call of Duty Black Ops II promotion

The new 'Call of Duty' game 'Black Ops II' was released on 13 November.

Of interest for non-gamer adlanders, is the fact that the game was extensively promoted with a 60-second ad directed by Guy Ritchie, and featuring Hollywood stars Robert Downey Jr, Jack Black and Zach Galafianakis. The ad was created by US agency 72andSunny.

The other collaterals created by 72andSunny include a mobile app, outdoor and an interactive experience.

Google's Creative Sandbox also has on it a case study of the interactive trailer for the game.

 

 


Copyright © Campaign India



blog comments powered by Disqus
Industry
DISCUSSION

Latest

Popular Comments

POLLS
Will the legal wrangles over CSK management and Dhoni affect 'Brand Dhoni'?

   |   View results
Yes
  67%
 
No
  33%

VOTE
MAGAZINE
Campaign India
Campaign India
4 April, 2014