DY Works brings Ashita Sarin on board

DY Works (erstwhile dma branding and yellow design) has announced the appointment of Ashita Sarin as senior general manager – marketing. Based in Mumbai, Ashita will work closely with the client servicing and creative teams to manage key clients in India, Singapore, Africa and the Middle East.

Announcing the appointment, Alpana Parida, president, DY Works, said, “DY Works has always endeavoured to tread new paths in the world of brand building. Ashita brings to the table vast experience across industries in Indian and international markets. We are confident that with her leadership DY Works will actively grow new client base and expand our existing relationships in India and abroad.”

On her move to DY Works, Sarin said, "At DY Works, I was struck by the passion to make a difference to customers' brands. The people and the team that I will work with are extremely enthusiastic. To work with HUL as a customer and to be able to deliver value to them consistently is a challenge as well as a huge opportunity. I look forward to partnering with the clients in understanding Indian consumer behavior and bring my experience to make the brand building exercise more successful.”

A graduate of Parson’s School of Design, New York, Sarin has over seven years of client management experience, including a stint at Landor Associates, New York and India. She has worked on brands like Procter & Gamble, American Express, Tata Group, Mahindra & Mahindra, Taj, Cafe Coffee Day, Tata Realty and Infrastructure Limited, and Hindustan Construction Company among others.

Sarin’s key interest lies in brand development, brand architecture, brand positioning and packaging design.