SAB stays steady
STAR Plus contuinues to lead the Hindi GEC pack with 318 GRPs (TAM, HSM, CS4+) in Week 7. Colors followed with 238 GRPs.
Zee TV was at 219 GRPs and Sony at 180.
SAB's strong showing continued with a delivery of 153 GRPs, while Imagine, despite the second week of Zor ka Jhatka, was at 86 GRPs.
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The Coca-Cola India Foundation’s video series on reviving Rajasthan’s water systems skips celebrity gloss, letting locals narrate their own transformation stories.
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The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.
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As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.
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