Sony's improved showing
STAR Plus zoomed to 390 GRPs in Week 4 (TAM, HSM, CS4+) from 326 GRPs while second place Colors dropped to 243 GRPs from 276 in the previous week.
Zee moved to within 8 GRPs of Colors with an improved 235 GRPs.
Sony moed up to deliver 173 GRPs, while SAB was steady at 137 GRPs.
Imagine was at 86 GRPs.
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Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.
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"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.
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SCOOP: Jeans brand spent $142 million in global media spend last year.
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