Advertising
Arati Rao
Sep 23, 2010

A talking newspaper ad launches Volkswagen Vento

The ad was created by DDB India, and MediaCom was the media agency

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

3 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

4 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

10 Five rules for crafting a high-impact festive campaign

Related Articles

Volkswagen continues with “Unbelievable yet true” proposition for new TVC
Advertising
Nov 14, 2011
Jagadeesh Krishnamurthy

Volkswagen continues with “Unbelievable yet true” ...

Knocking down new doors to creativity
Opinion
Oct 13, 2025
Saumya Baijal

Knocking down new doors to creativity

Samsung named Spikes Asia 2025 Advertiser of the Year
Advertising
Mar 06, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

Bobby Pawar steps down as chairperson and CCO at Havas
Advertising
Aug 11, 2023
Campaign India Team

Bobby Pawar steps down as chairperson and CCO at Havas

Just Published

Warner Bros. Discovery is up for sale. Who will buy it?
Media
16 minutes ago
Ian Whittaker

Warner Bros. Discovery is up for sale. Who will buy it?

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

Agency of the Year 2025: Shortlists announced
Awards
18 minutes ago
Staff Reporters

Agency of the Year 2025: Shortlists announced

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.

When festive ads become habit, not heritage
Opinion
47 minutes ago
Akshali Shah

When festive ads become habit, not heritage

Indian brands are rediscovering that the key to enduring festive campaigns isn’t repetition—it’s relevance, consistency, and cultural resonance.

Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer
Marketing
2 days ago
Diana Bradley

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.