STAR CJ Network launches “STAR CJ Alive”

STAR CJ Network India has launched STAR CJ Alive, a 24-hour home shopping channel with the aim to transform lifestyles and the shopping experience for the Indian consumer. This was done after a successful pilot phase launched last year as a 6 hour slot on STAR Utsav.

STAR CJ Network India is the result of a strategic partnership between Indian television network STAR and South Korean home shopping business CJ O Shopping. 

Uday Shankar, chief executive officer, STAR India Pvt. Ltd., said, “STAR is a diversified media conglomerate with varied interests. We have built alliances with an array of entities to augment our business and increase our offerings to our audience. We are very pleased to launch STAR CJ Alive, our round-the-clock dedicated premium home shopping channel. Given the immense popularity STAR enjoys and the response that the channel has received since its launch last year as a 6-hour slot on STAR Utsav, we are confident that STAR CJ Alive will soon be living up to its promise of transforming lifestyles for its audience.”

Jung Seo, managing director - global business division, CJ O Shopping Co. Ltd., said, “Our channel will bring to Indian consumers a great variety of brands and products through quality programming content. India is the second largest broadcasting market in terms of viewership which makes it a vital market on the global platform and it was just a matter of time before we crossed into this vibrant and high-potential market. STAR is a broadcasting giant in Asia and we are proud to have embarked on this wonderful new venture with them.”

Paritosh Joshi, chief executive officer, STAR CJ Network India Pvt. Ltd., added, “Launching STAR CJ Alive as a 6-hour slot a year back worked to our advantage by giving us an opportunity to study the market and its needs along with the consumer behaviour pertaining to the home shopping industry in India. We realized that even though the industry is still in its nascent stage, there lies a huge potential in the years to come, given the increasing discretionary income of Indian consumers.”