Feb 09, 2016

Gender stereotyping: Can brands fight sexism or merely dabble in tokenism?

A raft of recent ads has turned the tables and used feminism as a central tenet of the marketing message

Sep 25, 2014

Spikes Asia 2014: “When an idea is no longer up for debate, all creativity is lost” - Nir Wegrzyn, BrandOpus

BrandOpus CEO Wegrzyn and senior account director Bex Deere showcased some ‘controversial’ ads and explained why banning them is not the answer

Feb 12, 2013

Arvind enters innerwear segment with Hanes and Wonderbra

Enters into licensing agreement with Hanesbrands Inc.; will ‘invest heavily’ in advertising for both brands