wml qais

Opinion: ‘Let’s stop worrying about marketing tactics’
Feb 22, 2013
Tripti Lochan

Opinion: ‘Let’s stop worrying about marketing tactics’

Tripti Lochan, chief executive officer, VML Qais, is based in Singapore. Views expressed are personal.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bisleri India on the hunt for a new creative partner

1 Bisleri India on the hunt for a new creative partner

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Hindustan Unilever announces leadership changes, appoints new executive director

3 Hindustan Unilever announces leadership changes, appoints new executive director

Venke Sharma joins Sprinklr after departing from Disney

4 Venke Sharma joins Sprinklr after departing from Disney

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

5 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges

7 Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges

Times of India launches 'My City, My Art' challenge for World Art Day

8 Times of India launches 'My City, My Art' challenge for World Art Day

The future is female: The rise of women entrepreneurs in India

9 The future is female: The rise of women entrepreneurs in India

Times Power of Print throws down the gauntlet to ad agencies

10 Times Power of Print throws down the gauntlet to ad agencies