Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should brands be concerned about the latest Facebook revelations?
The service will allow companies to promote content in the newsfeed of LinkedIn members
Accurately valuing changing media mix, tension between big ideas and procurement-driven savings, talent, real-time marketing, data infrastructure and privacy were discussed.
A new study by Burson-Marsteller has found that less than half of Asian companies listed on the Wall Street Journal’s Asia 200 Index has a corporate social media presence.
The Wall Street Journal Asia has begun daily printing in India, making same-day delivery available to subscribers and newsstands in India's major cities for the first time.Dow Jones facilitated the launch through a partnership with The Express Group, which prints The Wall Street Journal in New Delhi and Mumbai. The initiative follows the February launch of the India.WSJ.com homepage and its mobile reader.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins