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69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
1 day ago
Campaign India Team

69% of Indian consumers turn to influencers for information and 63% for product discovery: Study

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.

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