tv channels

TV reclaims spotlight as appointment viewing shapes advertising
5 hours ago
Rajiv Gopinath

TV reclaims spotlight as appointment viewing shapes advertising

Linear TV is narrowing but sharpening, with live sport, reality shows and cultural tentpoles driving attention, co-viewing and media planning resets.

Anant’s blog: Ranting at news channels
Jun 01, 2010
Campaign India Team

Anant’s blog: Ranting at news channels

This post provoked by a brief conversation with twitter.com/surekhapillai, who lamented that too many of us were ranting and raving about the quality of news channels without suggesting what they should be doing.

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