tim cook
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Sep 15, 2025
Apple’s launch playbook: Design as spectacle, story and strategy
These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.
Nov 19, 2020
Apple chops App Store fees for small businesses in face of mounting criticism
Apple CEO Tim Cook says reduced fees will help small businesses "prosper" on the App Store. Epic Games and Spotify have other thoughts
Sep 15, 2020
Media industry urges Apple to hold talks over ad tracking changes
Proposed changes would see advertisers unable to automatically track iPhone users across apps.
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