thirdparty

Google reveals third-party cookies are here to stay
Apr 23, 2025
Jyoti Rambhai

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

IAB Tech Lab launches open-source Trusted Server solution
Apr 14, 2025
Campaign India Team

IAB Tech Lab launches open-source Trusted Server solution

Moving core advertising from browser to publisher-infrastructure, the tool bypasses browser restrictions, opening up monetisation possibilities for publishers.

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