the goat agency

69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
1 day ago
Campaign India Team

69% of Indian consumers turn to influencers for information and 63% for product discovery: Study

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.

Comedy creators pack a punch in GroupM's 'Top 100 digital stars of 2024'
Oct 16, 2024
Campaign India Team

Comedy creators pack a punch in GroupM's 'Top 100 digital stars of 2024'

Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.

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