Text 100 APAC has announced senior level promotions and new appointments. Joshy Mathews (pictured), previously managing consultant of Text 100 South India, has been promoted to vice president and managing consultant of Vox PR, an independent subsidiary of Text 100 India. Mathews will be responsible for the leadership, strategy and direction of Vox PR which has offices in Bangalore, Mumbai and Delhi. Vox has also appointed four new account team members to its Delhi and Bangalore offices.
Recently, Campaign India caught up with Aedhmar Hynes, global CEO, Text 100 to know more about Text 100's India plans, her opinion on the challenges for PR in a market like India and more. Excerpts:
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