susan coghill

Mascots, markets and metrics: Australia’s tourism bet
13 hours ago
Vinita Bhatia

Mascots, markets and metrics: Australia’s tourism bet

Tourism Australia’s AUD $225 million global push leans on mascots and local talent. But, arrivals, not awareness, will prove success.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

2 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

3 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

8 Blog: Har ghar tiranga made easier

Google plugs into India’s quick commerce ad rush

9 Google plugs into India’s quick commerce ad rush

Micro-influencers, major shifts: India’s new marketing frontier

10 Micro-influencers, major shifts: India’s new marketing frontier