study
Legacy media companies need to go where they haven’t gone before to survive: Accenture study
Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.
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49% of Indian consumers purchase items via social media: Essence report
Purchases made were mainly skewed towards categories like hardware, home cleaning, luxury and furniture
1,447% of product conversations stem from the creator economy: Tonic Worldwide report
54% of product searches take place on Amazon
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Print ranks third as credible news source, after TV and social media: Havas Media Group study
The ‘Meaningful Media - Media That Matters’ whitepaper looks at print’s effectiveness, especially during the pandemic
210 million households in India own a TV set: BARC report
The report also suggested that HD channel viewership increased by 15% in the last two years
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In-content advertising deemed most efficient in branded content integration: Study
Insights released by Whisper Media were conducted by Kantar and Orbit, based on anonymised data
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