sport and entertainment

From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite
10 hours ago
Vinita Bhatia

From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite

With athlete-led content, AI-driven insights, and regional white spaces, Fuse CEO Louise Johnson outlines a playbook for brands eyeing fandom-fuelled growth in India’s $650 billion sports economy.

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