Is a young crop managing social media to blame for some of the blunders we're seeing? Umaire Effendi asks
This is the first year that sees both World Cup and IPL: Jagadeesh Krishnamurthy checked to see which format wins
HDFC Standard Life has unveiled a new brand identity for connecting with a younger demographic. Leo Burnett has worked on the multimedia campaign, while Ray+Kesavan|The Brand Union has created the new identity.
Harley-Davidson Motor Company India, the wholly-owned subsidiary of the Harley-Davidson Motor Company, has announced the appointment of its national leadership team, which will be responsible for driving their sales, marketing and growth strategies in India. The team will report to Anoop Prakash, managing director. The new team includes Sanjay Tripathi, director of marketing; Rajiv Vohra, director of sales and dealer development; Yogesh Phogat, director of operations and Manish Agarwal, director of finance.
One knows that a category has matured when a credible body institutes an award for excellence in the category – and aspirants queue up to enter and win honours.In some instances, the category has been mature for quite some time, but there is no credible body that the aspirants trust to bestow the award.Close to home, PrintWeek India, just a year old, had established enough credibility to institute the first PrintWeek India Awards.
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