roas
Aug 22, 2025
Search is being rewritten – and marketers aren’t ready
As AI reshapes search, brands must move past traditional SEO to engineer discoverability within AI-driven ecosystems and redefine visibility for the future.
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Aug 21, 2025
Meta accused of inflating Shops ad performance to offset Apple privacy impact
Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.
Jul 24, 2025
ROMI or bust: Why last-click lies to you
BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.
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