response india
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Monsoon rains force brands to rethink festive advertising
As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first storytelling and contingency-led campaign planning.
From products to purpose: How brands can influence greener choices
For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical and sustainable choices with ease, says Response India director.
Read, learn, create: 10 must-read books for adland
Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.
‘He also made films’: A tribute to adlander Rituparno Ghosh
Ram Ray, chairman, Response India, recounts experiences from Ghosh’s 10 years at the agency
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